As we come to the end of 2023, Boogs & Boop is excited to reflect on the notable events and achievements of the year. Let's take a look back at the significant milestones, partnerships, and initiatives that have shaped our journey throughout these past months.
We introduced seven new dog accessory collections this year, including a novel step-in harness style. Additionally, we expanded our product line to include human clothing such as graphic t-shirts and weather-resilient dog mom windbreakers. Our durable and fashionable cotton rope leashes also made their debut.
Our top-sellers of the year were the Adjustable Corduroy Dog Harnesses in Berry Red, Moss Green, and Rust Orange. Combining style with comfort, these vibrant hues stole the spotlight and added flair to every dog walk.
We were also delighted to collaborate with an external artist, Doodling with Fibie, for the creation of the Astro-Mutts dog accessories collection. This collection introduced a celestial-themed print, featuring the brand's first-ever purple design, diversifying our accessory offerings. We received numerous requests for a print inspired by space, and this was a clear demonstration of us integrating your feedback and preferences into our offerings.
Beyond selling products, we made giving back a priority by contributing to three non-profit organizations dedicated to assisting dogs: Heavenly Angels Animal Rescue, Maui Humane Society, and the Washington Square Park Dog Run Dog Day Halloween Parade. These partnerships aimed to make a positive difference in the lives of dogs in need.
To celebrate Valentine’s Day and the holiday season, Boogs & Boop engaged in giveaways and partnerships with eight small businesses, fostering a spirit of gratitude and sharing joy with our loyal customers and supporters. We had a blast watching you snag those prizes!
We were also thrilled and humbled to find ourselves in the spotlight of three significant press features this year. It's been an amazing opportunity to share our brand’s story with a broader audience. Being featured on two small business websites made us feel immensely welcomed in the vibrant pet community while being spotlighted on a lady-boss blog held special significance for us as a woman-owned brand. It resonated deeply, emphasizing the importance of representation in the larger business landscape.
Closing the year, we marked a significant milestone by hosting our inaugural in-person retail event—a small business holiday pop-up held in the heart of Union Square, NYC. This momentous occasion provided an incredible opportunity for us to establish direct connections and engage firsthand with our beloved community. We loved meeting so many of you.
As we look back on this eventful year, we express sincere gratitude to our customers and partners for their ongoing support. It's been an incredible journey, and we deeply appreciate the encouragement and enthusiasm received.
As we look toward 2024, Boogs & Boop is enthusiastic about what lies ahead. Anticipate fresh dog accessory collections, with promising artist collaborations and the introduction of new product types, poised to infuse further diversity into our already vibrant product range. Our commitment to making a meaningful difference in the lives of dogs in need will also continue, with new initiatives already taking shape, aligning with our core mission of giving back and leaving a positive paw print in the world. We look forward to sharing many more meaningful moments with you in the upcoming year!